Value-prop canvases as market data

So have been going back to Strategyzer’s value-prop canvas as a way of storing structured data about business needs, and building a picture of how different businesses fit together in a market.

One idea I’m experimenting with is that if you do a valprop analysis of a range of competitors in a market based on the degree to which they promote customers gains or alleviate customer pains, you can build a sort of heat-map table.

Not sure where I’m going with this yet, but seems interesting. Guess I need to write a blog post:-)