The paradox of 2016 trends predictions is that if we all propose the same ones we’re not really helping our customers and if we all propose different ones then how significant could they be?
On a personal level, I reckon in 2016 I should try to map out some the megatrends that started to take shape in the late 90’s and how I think they still influence our challenges today…
Hope everyone is looking forward to an interesting new year:-)