Six minutes at the Genius Bar

Amazing the impact of a 6 minute delay between being ‘checked in’ to Genius Bar and being seen. I guess that’s the problem with brands that set very high expectations (with lifetime customers).
Overall the retail experience isn’t working. It’s not fun, and it’s not magical, and all the people coming in and out of the backstage door behind the bar look exhausted and grumpy. Overall not what was designed originally…
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The man at the bar did fix my problem, so that’s a positive.