dug 
I’m seeing more and more roles pop-up that are dressed up like service design roles but then you get all the way to the bottom and the term “ITIL” appears in the requirements…
Does this mean our ongoing journey of trying to “operationalise” service design by aligning our outputs with the inputs of a target operating model means we’re getting closer to ITIL teams or processes?
Or is it just ITIL isn’t going away and recruiters are getting more clever with language?
#servicedesign #operatingmodels