dug 
You follow the link to the hot designer’s page
Page loads.
Some micro-movements - smooth
Some big bold statement in the centre
Near the bottom a horizontal line or colour change
Nice. OK, next thing to do (leaves website)
This just happened to me again. I forgot to scroll. My brain assumed the cool typography and bold statement was it. Actually, once you scroll down, there a whole SPA experience yada yada…
Mine can’t be the only brain that decodes a rule, a thin tint change, a darkening shadow or any other predominantly wide and horizontal graphic device as suggesting the end of the page.
Like an underline.
Like that’s it, you can move on now.
Wish SPA users would give me bit more of a clue when they want me to enjoy their below-the-(nominal, we called it in the days)fold exciting content:-)