dug 
(…reflecting on “customer journeys”)
Really powerful observation, thank you for sharing:-)
Most things impacted by the passage of time can be shaped into a journey format (obviously) but I do wonder if it’s the best way to make “relationships” visible?
It tends to define the user/customer in terms of their transactions with you, which means you might be more likely to miss their meaningful or important jobs that are outside of your transactions.
It also means that as you power through your ‘product culture’ process, you may forget to understand people and their needs more deeply. Side note, this same product culture may impair your ability to innovate, but that’s another story:-)