in things dug cares about,

DHH says #cloudExit

dug dug Follow Nov 08, 2023 · 1 min read
About David Heinemeier Hansson: Made Basecamp and HEY for the underdogs as co-owner and CTO of 37signals. Created Ruby on Rails. Wrote REWORK, It Doesn't Have to Be Crazy at Work, and REMOTE. Won at Le Mans as a racing driver. Fought the big tech monopolies as an antitrust advocate. Invested in Danish startups.


So DHH has been musing on #cloudexit – the notion of abandoning expensive cloud services in favour of something a bit more bespoke and, well, cost-effective. The idea of trimming down expenses by 60%? It’s compelling.

It’s akin to opting out of a pricey all-you-can-eat buffet for a home-cooked meal that better suits your palate and pocket. There’s a certain allure to customizing your tech infrastructure, to tailor it precisely to your needs.

Yet, it’s not without its challenges. There’s a trade-off between convenience and control, between following the well-trodden path or carving out your own.

I’m guessing every org has different needs, but I’d be interested to hear more from DHH on how his business has reassessed the benefits of cloud computing, as proclaimed by the industry leaders:

  • Scalability: The ability to scale resources up or down as needed without the need for physical infrastructure changes
  • Cost-Effectiveness (Pay-for-use): The cost-saving benefit where you pay only for the computing resources you use, which can reduce capital expenditure
  • Resilience: Enhanced disaster recovery capabilities and high availability due to redundant resources
  • Access: Easy access to your data and applications from anywhere, at any time, typically through the internet

Are we seeing a thing here? Does this impact MACH adoption in the enterprise? Is the lure of potential savings enough to make us reconsider our commitment to cloud-first?

Written by dug Follow
Hiya, life goes like this. Step 1: Get out of bed. Step 2: Make things better:-)