Big boys playing nice

Well, Google is courting entertainment marketers apparently. The piece explains how new Google film listings are making studio bosses nervous. There’s some classic old-world thinking

If I'm a movie studio, I'd want the official movie Web site to come up as a result, and I wouldn't want to pay for that. It makes me nervous that they're trying to be too much to everybody

I bothered to read the article because I’m still forging ahead with my search for a new advertising. Actually, it’s increasingly looking like the agencies are drinking the Cool-Aid and getting on with the new order.

For my part, I’m about half way through (and two weeks behind schedule) building a tool that will allow entertainment marketers to tap their activity directly into their potential fan bases.

More on this one as it happens…