dug 
Don’t miss OK/Cancel’s fabulous new ‘re-experiencing’ of their site :-)
When we completed our initial brainstorming, we continued onto the IA. Here, we recruited Thomas Vander Wal, credited for inventing the term “folksonomy� to help us create a new navigation structure. The result is a nav structure that was based off of the most common tags used to describe items. Thus, “Home� became “Me�, “About� became “That�, “Archives� became “2005", “Features� became “Thingie�, “Store� became “Orange�, “Resources� became “Resorces� and of course, “Jobs� became “Money�. However, before we implemented this, we got a second opinion from Peter Merholz, who thinks we’re simply wasting our time creating any user experience at all and that we might as well just go and die. Or perhaps we misunderstood.