dug 
So I witnessed something unusual at lunch today…
I watched a colleague use her phone to perform a regular task and be surprised by the arrival of a new feature that had been deployed at the last update (she doesn’t read release notes and never watches tutorial videos).
What’s (very?) unusual about this is:
- She was not interrupted by the new feature
- She was able to understand the new feature without explanation
- As she completed her task, the value brought about by the new feature became immediately apparent
- The new feature did not change the value of her financial arrangement with the vendor in any way
- The new feature did not cause the UI to break with the zoom setting she uses (New York Times she’s looking grumpily at you…)
- The feature did not add complexity or slow down her experience
- There was no muscle memory driven usage that she could no longer do as a result of the release
Overall, this update improved her experience, helped her co-create value, improved her security, made her feel safer, and let her do her task more quickly.
I may be exaggerating, but it’s been literally years since I’ve experienced something like this.
What does it mean? I’m not sure, but I thought I’d share:-)