dug 
I wrote a little brain-dump on decommodification this morning and have just now come across tom at interesting (different tom) a video from Russell Davies Interesting 2007 conference.
Tom talks about pipes (or tubes) and starts off his presentation with the example of the tobacco infrastructure, the incredible world of resources and infrastructure required for you to smoke a cigarette…
Which kinda ties-in with the aforementioned telecoms operator’s pipes and their relationship to value co-creation…
No conclusions as of yet, but the video is nice, so go watch it:-)