Marketing books

dug dug Follow Oct 24, 2006 · 1 min read
Share this

A colleague just pointed me to this video which a friend of his (Bjorn Turmann) posted to YouTube to promote the launch of his new book

I think the film is a little understated so may not do tremendously well on YouTube which does tend to feature the more explosive videos.

Still, it’s a very interesting experiment in getting messages out across media. It reminds me of the James Bond book launch I worked on a few years ago were the story ended, and on the last page, we put a message from a sinister security organisation asking for recruits. The message had a url which led to some recruitment tests which in turn led to an adventure game where the reader had to work with other readers to save a beautiful (of course) scientist from the grips of an evil overlord.

Join Newsletter
Get the latest news right in your inbox. We never spam!
Written by dug Follow
Hiya, life goes like this. Step 1: Get out of bed. Step 2: Make things better:-)