dug 
It’s nice when a blogger says something short and to the point:
Why is Big Media Losing viewers? (...) The actual answer, which lies unspoken between the lines of all discussion on the subject, is much simpler: people are abandoning Big Media because it sucks. (From a great post by Aaron Swartz)
I’m still struggling with that document I’ve been writing–sort of a Pelican Brief for ad agencies prompting them to start shaping a new kind of creative. Big media losing eyeballs is one of the bigger reasons they need to get a move on…
I’ll post the damn thing if I can ever get it somewhere in the region of coherence.