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“when people start learning something new, they perceive the world around them differently. If you start learning how to play the guitar, suddenly the guitar stands out in all the music you listen to. [...] as more and more people have access to things like iMovie, they begin to understand the manipulative power of editing. Watching reality TV almost becomes like a game as you try to second-guess how the editor is trying to manipulate you.”

He is so right.

Look. Every time a person takes into their own hands the tools of production, it’s like they have eaten a macroscope. They see and feel the world in context. They are able to not just consume, but to produce, to invent culture.

Every new tool you learn is like eating a million mile tomato.

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