What is user research? What it is
User research is a process that helps us understand how people use products and services in their day-to-day lives.
This is different to asking what users want. User research will help you understand:
who your users are what problems users are trying to solve how users use and experience existing services how a user’s life or work influences what they do who has difficulty using the existing service and why
Understanding users through user research is often about finding out things you didn’t think you needed to know.