What is user research? What it is

User research is a process that helps us understand how people use products and services in their day-to-day lives.

This is different to asking what users want. User research will help you understand:

who your users are
what problems users are trying to solve
how users use and experience existing services
how a user’s life or work influences what they do
who has difficulty using the existing service and why

Understanding users through user research is often about finding out things you didn’t think you needed to know.