the "Nine Inch Nails Theory of Entrepreneurship":
1. Love your clients/customers/stakeholders
2. Find business models that accurately capture the value you're trying to create in ways that people respond to with joy
The value an organization or a business creates is not static. In the music world, the way value is priced (the cost of music) has stayed largely static, despite the costs involved in reproduction and distribution dropping to almost nothing. This has (clearly) produced a backlash.
3. Turn possible threats to opportunities to amplify brand love