Wow, this is kinda odd. I mean it’s November 2007 and this article is writen as if this is news.

Online shoppers are not taken in by online advertising, and are turning to customer reviews, forums and blogs to help shape their decisions.

Equally, no mention of the pros and cons of review aggregation and reselling nor any mention of the likes of reevoo – Still, nice to have the percentages (66% does seem low but hey…)

Online shoppers reject advertising -