The company has the balls to invite bloggers into its press and analyst program, to ask tough questions of executives at a time when industry analysts and journalists increasingly ask only softball questions in public.

I can’t tell you how many conversations I’ve had the last two months about blogger relations programmes. Impressed to a player as large as SAP doing the right thing:-)

James Governor’s MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)