Donkey on the Edge

Posts - Page 76 of 171

Starbucks relaxed about metrics

  • ~1 min read
I'll be happy if we create a single cheer chain," said Brad Stevens, VP-marketing for Starbucks. He said he's more interested in the qualitative response, as the effort has no traditional marketing metrics tied to it.

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Link love

  • ~1 min read

Those nice folk at TMW have started to blog. It’s a brave step for a traditional agency and one I hope that will energise their collaborative media activities. Getting into the spirit of the thing, they have started debating in public and are asking questions about some of the thornier issues of the day

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SAP blog relations

  • ~1 min read
The company has the balls to invite bloggers into its press and analyst program, to ask tough questions of executives at a time when industry analysts and journalists increasingly ask only softball questions in public.

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