Gosh, the word “Starbucks” appears twenty-three times on this Lonelygirl15 comments page…
I'll be happy if we create a single cheer chain," said Brad Stevens, VP-marketing for Starbucks. He said he's more interested in the qualitative response, as the effort has no traditional marketing metrics tied to it.
Those nice folk at TMW have started to blog. It’s a brave step for a traditional agency and one I hope that will energise their collaborative media activities. Getting into the spirit of the thing, they have started debating in public and are asking questions about some of the thornier issues of the day
The company has the balls to invite bloggers into its press and analyst program, to ask tough questions of executives at a time when industry analysts and journalists increasingly ask only softball questions in public.