Donkey on the Edge

Posts - Page 16 of 171

nice widgets by Wolfram Alpha

  • ~1 min read

http://developer.wolframalpha.com/widgets/gallery/search/?query=web

Might be useful in web analytics:

http://developer.wolframalpha.com/widgets/gallery/view.jsp?id=a34e1ddbb4d329167f50992ba59fe45a

Or something for fun!

http://developer.wolframalpha.com/widgets/gallery/view.jsp?id=92af93f73faf3cefc129b6bc55a748a9

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increasing conversion by "un-design"

  • ~1 min read

Does the prettiness of your website effect customers perception of your prices. In short yes.

This thinking goes against every tissue of my fibre, but seeing it in reality, its interesting that sites which are less design orientated have a huge following and enviable conversion rates.

An example of this was in my previous role where an xml partner had large booking figures and looked like it had been designed by your 5 year old nephew. http://www.smoothhound.co.uk/

Couple of article’s that cover the main points:

http://blog.kissmetrics.com/ugly-websites/

http://conversionvoodoo.com/blog/2010/04/increase-your-conversion-rate-by-making-your-site-uglier/

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iTravel

  • ~1 min read

Apple’s attempts to take over the world and integrate into every part of our life takes another step closer. These rather boring patents show designs for Apple’s ideas for the future of travel Iphone style.

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Cool Workspaces

  • ~1 min read

This is a blog post containing some of the author’s favourite workspaces, and there are quite a few there that look kind of awesome (using a slide to move between floors? I’m game).

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360 Escher

  • ~1 min read

When I read Tim’s post on the Budapest panoramic I searched for the image to add a lovely png to his post. Unfortunately the image site asks you to download Silverlight and I have a personal policy on Air and Silverlight apps so in the end I couldn’t see the image.

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Comparing old vs. new website designs

  • 1 min read

Setup guide from Google Website Optimizer on the subject of testing old versus new.
I dont think this fits with current model at dsgi but provides useful articles in interpreting test results going forward.

<div>Google Website Optimiser</div><div>
Content:
Redesigning your website is a major undertaking, and can have a huge effect on your conversions. If done by an outside agency, it can also cost thousands of dollars, so you want to be sure that the new design is really working for you. Website Optimizer can measure this. Before pulling down your old site and replacing it with the new, run an experiment pitting the two versions against each other. To do so:

  1. Upload your new site into a subdirectory (eg. www.example.com/newsite/). You may wish to prevent search engine crawling of this directory, through the use of a robots.txt file. You should also make sure that users are not able to navigate between your two sites (eg. new product detail pages linking to your old site's privacy policy page), or your experiment may fail.
  2. Create a new A/B experiment in Website Optimizer.
  3. In the A/B setup, enter your old site's URL in the Original page URL field. Your new site's URL goes into the Page variation URL field.
  4. In the Conversion page URL field, enter the conversion page for your old site. You'll identify your new site's conversion page later, by adding conversion code to that page.
  5. When adding the Website Optimizer code to your pages:

    • Original page code: add this to your old site's landing page
    • Variation pages code: add to your new site's landing page
    • Conversion page code: add this to both your new and your old sites' conversion pages.

This experiment setup will serve your old site to one group of visitors, and your new site to the remaining visitors. With enough traffic, you’ll soon be able to measure the improvements you’ve wrought with your site’s redesign.</div>

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