Donkey on the Edge

Posts - Page 15 of 171

Homes from up above

  • ~1 min read

Seeing this makes me think that, firstly there may be a few too many people on the planet and secondly that there is a lot of roads going nowhere.

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In Defense Of A/B Testing

  • ~1 min read

“Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific implementation of it (e.g. testing red vs. green buttons and other trivial tests). Let’s look at different criticisms that have surfaced on the Web recently and see why they are unfounded.”

http://www.smashingmagazine.com/2010/08/26/in-defense-of-a-b-testing/

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