Seeing this makes me think that, firstly there may be a few too many people on the planet and secondly that there is a lot of roads going nowhere.
Awesome deck from razorfish:
Didar Zowghi from the University of Technology in Sydney writes:
“Recently, A/B testing has come under (unjust) criticism from different
circles on the Internet. Even though this criticism contains some
relevant points, the basic argument against A/B testing is flawed. It
seems to confuse the A/B testing methodology with a specific
implementation of it (e.g. testing red vs. green buttons and other
trivial tests). Let’s look at different criticisms that have surfaced on
the Web recently and see why they are unfounded.”
Great article on some simple steps to optimising a site for best possible conversion, including user testing, email subject lines, MVT and for clarity.