On the one hand, the deal is an old-fashioned sponsorship arrangement, but Sony’s marketers are testing the waters and this could be an early move towards a new kind of advertising that “does” more than “says”.
<img src=”http://www.donkeyontheedge.com/images/tos.jpg”” alt=”Star Trek DVD collection” height=”150” width=”114” class=”left” style=”float:left;border:none;” />
Just dropped my tax return off at Euston Tower. It closes at 20:00 and there were queues of people snaking around the building. Kind of a funny atmosphere, a bit festive, a bit like first day at school…
It’s two o’clock and I’ve been shuffling around the office in my socks. I’ve stepped into my open-back Birkies a few times and joy oh joy, my legs are not acheing :-)
I’m guessing when you read this you’ll be quite a lot older and no doubt these ramblings will be served up in some as yet unimagined way. In any case there’s been a lot going on recently that I haven’t recorded.