Hey Special K, what is wrong with this picture?

Hey Special K, what is wrong with this picture?

specialk.png

So Hal eats Special K.

It’s the only breakfast cereal he eats and he demands the version with chocolate and strawberry. I thought Special K had some sort of diet claim? It’s basically rice and wheat (ie bread in another form). Nutrition info from Wikipedia: Special K Original has 110 Cal per 29 g cup serving. One serving contains 0.5 g fat, 22 g carbohydrates, 2 g sugar and 5 g protein. In the UK, Special K Original is 17% sugar, meaning a 30 g serving contains 5 g of sugar.

Wow, that is a lot of sugar. If you’ve ever done the Atkins diet (I’m not saying it’s a great diet, but it’s a figure I remember and useful for reference), that your entire daily dose of carbs in a single serving the size of your cupped hand.

If if that’s what’s in a bow of “original” then what the hell is in a bowl of “honey and nuts” or “chocolate”?

And finally, from a brand manager’s perspective, Special K was always a brand apart, a cerial not for children, a trusted friend a woman (mostly) could depend on in that mad pre-beach trimming rush. I look at at this shelf and as a consumer, what does this tell me? What is the unique property of this cereal compared to say, coco-pops or honey-nut-crunch corn flakes etc?

What does this brand mean? I’m confused.