Modern Marketing - Blog by Collaborate PR & Marketing --  Shiny Shiny Syndrome

Modern Marketing - Blog by Collaborate PR & Marketing – Shiny Shiny Syndrome

James has a great new post on the management of innovation in business and the obsession with the new. He calls it Shiny Shiny Syndrome

Companies and brands who in the morning were waterboarding their above-the-line media agencies in a vat of latte to drive their TV spots harder, spent the afternoon launching an application into the AppStore, ignoring the fact that none of their customers own, or maybe have even heard of, an iPhone.

I’ll keep that in mind next time someone asks me when we launch our iPhone app…