Is Europe behind or just different?

Is Europe behind or just different?

This from Techcrunch on e-commerce

When it comes to e-commerce there is a general understanding that Europe by far is not as advanced as the US. Sometimes you even hear that Europe is several months or even years behind. This might not actually be entirely true. Maybe a better question to ask should be: are these two big markets even comparable?

e-shopper_rates_in_europe.jpg

Dunno but the chart suggests one possible reason our Nordic businesses do so well:-)