The platform as orifice?

The platform as orifice?

Yeah…

So allow me a few thoughts on Apple's entry. First off, if iTunes and the iPhone are any indication, the iPad will be a closed system, controlled by Apple. As with the iPhone, only approved apps will get to play. And as with iTunes, only those who cut a deal with Apple will get distribution on the new device. Which means, in essence, with the iPad Steve Jobs will create yet another orifice through which value must run.