Moving from "I like this" to "I’m buying that"

Moving from "I like this" to "I’m buying that"

An upbeat view on the year ahead from James

The world has changed. Facebook delivers shopping tips from our friends, the pocket browser is becoming the norm, your phone is developing a sense of direction and we all want one-click commerce. In short, the conditions for economic innovation look ripe.

Love the idea that the new big ideas for business will likely appear quite strange (hey, if we’re nearing the end of a Krondatieff winter the cycle of regrowth is most likely going to start with the unusual–the usual having run its course) and most certainly agree they might include “buy” buttons on smartphones:-)