So tell me Dug, how do we sell things?

So tell me Dug, how do we sell things?

Have recently experienced some really crazy shit and got thinking that most of it was due to a lack of empathy. Retweeting Russell’s earlier vid reminded me of the little recording I did for a workshop on selling… The original idea belongs to Aaron Sorkin but I love it and I love his work and so I stole it.

It’s amazing how much depends on empathy, and how little can be found in the corporate world. I reckon it’s probably one of a manager’s most misunderstood and powerful tools…