Guide du Routard pub Métro

Guide du Routard pub Métro

routard.jpg

This photo really doesn’t do the quality of the repro or indeed the quality of the original photograph justice. It’s taken with a Nokia 6300 in the Paris Metro.

France may not be a force for innovation right now but I keep spotting print ads in the Metro that are just beautiful. There’s an ongoing campaign for the Bon Marché department store which has classic-but-mesmerising photography (and repro)… The campaigns tend to be very ‘old fashioned’ in the sense that the ads obey 1960’s ad rules (the headline and visual take on a new meaning when seen in partnership and neither repeats the other as in “think small” or “so here’s a tart on a bar” etc).

The above ad for the Guide du Routard is a case in point, the headline reads “notre guide on l’écrit avec nos pieds” which I guess would translate to “we write our guide with our feet”. No paradigms being redefined, but lovely, quiet work:-)