Gum that lasts and lasts

Gum that lasts and lasts

whereismatt.jpg Just came across a fantastic video on youtube. Matt, the guy responsible writes about the adventure on his blog: Where the Hell is Matt? New York, NY It’s Done

What I want to know is, what exactly is the connection between Matt and Stride gum.

If you head on over to the Stride site, you’ll notice the little dancing character on the bottom-left. See how his dance matches Matt’s. Now I’m not suggesting foul play here, far from it–it looks like Matt secured sponsorship from an FMCG company which has allowed him to have a truly life-changing travel experience.

But Matt, could you explain who is the chicken and who is the egg? Is this a brilliant advertising idea or the result of a determined individual’s struggle to fund his dream?

Matt?