So is it still a meme the second (or third) time it comes around?

So is it still a meme the second (or third) time it comes around?

Remember the old corporate anthem, Our vision of global strategy by good old KPMG? It established the corporate anthems meme (it was Chris Raettig who started the meme proper…) which ran and ran with contributions from around the world.

CD design by andy@purplemanchester.co.ukArchive.org has preserved the original (note the back story of KPMG getting the wrong idea about deep linking). Anyhow, imagine my surprise as I bumped into another, a truly awful corporate anthem from German firm Messe Duesselforf (thank you Adfreak)

I guess my question is did this thing ever go away or did we just move on?