Big boys playing nice

Big boys playing nice

Well, Google is courting entertainment marketers apparently. The piece explains how new Google film listings are making studio bosses nervous. There’s some classic old-world thinking

If I'm a movie studio, I'd want the official movie Web site to come up as a result, and I wouldn't want to pay for that. It makes me nervous that they're trying to be too much to everybody

I bothered to read the article because I’m still forging ahead with my search for a new advertising. Actually, it’s increasingly looking like the agencies are drinking the Cool-Aid and getting on with the new order.

For my part, I’m about half way through (and two weeks behind schedule) building a tool that will allow entertainment marketers to tap their activity directly into their potential fan bases.

More on this one as it happens…